CREATIVE BRIEF
I had the pleasure of designing a food truck theme and truck while being unique and consistent in my brand.
PROCESS
I thought of a roadkill eatery on wheels where they kill 'em and grill 'em. The Roadkill Cafe has many little details nodding to a redneck/hillbilly theme, such as mounted antlers and camo. The truck itself is a mix of monster, garbage, and semi truck to show power and combine different aspects of country life.
